Will was chosen to participate in the Lynx Men of the Moment campaign, which includes a list of men who are “shaping our times, challenging male stereotypes and Finding Their Magic.” Lynx is a men’s grooming and lifestyle brand in the UK (similar to the Axe brand in the US).

You can view the full list on the Lynx website here, which includes Craig David, Dev Patel, and Prince Harry, among others. Congrats to Will for making the list! I’ve added a few photos from the campaign to the gallery.